Project:
Underground FC x Leviatan FC
Category:
Branding, Packaging, Environmental, Apparel, Jersey
Instructor:
Scott Laserow
Summary:
Underground FC is an urban soccer tournament that reinvents traditional football by blending creative mediums from art, fashion, music, and design
Background:
Underground FC is a unique soccer tournament dedicated to community building targeted for young adults in the creative universes including art, fashion, and music. Originally started in Paris and funded by Adidas, my rendition of the tournament is a fictional reopening of the 6th season in the city of New York. The creation of Underground FC redefines the traditional boundaries of soccer, creating a space for NY’s youth in the urban creative scene to ultimately maximaze innovation and performance.
Selected Works
Underground FC: Leviatan FCProject type
Social Gimmik TourPackaging
Montreal SentinelsBranding, Packaging
Train to Busan: Movie Title SequenceProject type
State Fair JuiceProject type